Advertising device



Jan. 17, 1928.

J. W. ASHWORTH ADVERTISING DEVICE INVENTOR. Job/7 W Asfiworffi ATT N S.

Jan. 17, 1928. 1;656,367

J. w. AsHwoRTH ADVERTISING DEVICE Filed Feb. 24. 1926 2 Sheets-Shed 2 AT R S.

Patented Jan. 17, 1928.

UNITED STATES.

PATENT OFFICE.

"JOHN w. ASHWOR'IH, on NEW YORK, N. Y.

anvnn'risme DEVICE.

Application filed February 24, 1926. SerialNo. 90,313.

This invention is an advertising device and V butcher stores andother environments and 1 when so used serves to maintain the scales or other apparatus free from dust, etc.

In its preferred practical form, the invention embodies a suitable hanger on-which a supporting frame is mounted for free rotation. The supporting frame is provided with suitable vanes against which air is adapted to be impelled by a motor driven fan carried by the hanger in order that through the operation of such air upon the blades, the displacement carrying frame is caused to revolve. In practice, a second fan is also generally associated with the one already mentioned for impelling a draft of air downwardly over scales suspended from the hanger, for the purpose of keeping flies off of the scales when the device is used for example, in butcher shops. The rotary frame, which serves to support the signs is a novel and unique construction, that por tion below the blades preferably being opaque and surrounding the source of illumination contained within the lower portion of the frame, so that the light from said source of illumination is transmitted through opaque signs. The blades are, moreover, preferably at least inpart, of glass, and the light shining upwardly through the blades is adapted to illuminate exteriorly flflVBItlS ing signs carried by the "upper portion of the frame. This 1s a pronouncedly novel feature and the optical effectis highly'pleasing and particularly striking. It commands attention especially whent-he glass of the blades is multi colored as is generally the case in the practical form of the invention. In practice, scales are generally suspended from the hanger below the revolving frame, although it is within the purview of this inventionto support any. suitable platform or article from the hanger. I

Features of the invention, other that those specified, will be apparent from the hereinafter detailed description and claims, when read in conjunction with the accompanying drawings. 7

The accompanying drawings illustrate one practical embodiment of the invention, but the construction therein shown is to be understood as illustrative, only, andnot as defining the limits of the invention.

Figure 1 is a vertical section of the device partly in elevation.

Figure 2 is a section on the line 22 of Figure 1.

Figure 3 is a Figure 1; and,

1 Figure 4 is a section on theline 44 of Figure 1.

Referring to the drawings, 1 designates a suitable hanger secured at its upper end to section on the line 33 of to preclude interference between two fans.

It will be noted in Figure 1 that these fans are of reverse pitch that is to say one is right handed and the other left handed.

Current is fed to the motor 4 throu h wires 11 and 12 which areled downwarddy through the hanger 1 and thence to the moan appropriate fixed support and preferably tor. The wire 11 includes a rheostat 13.

by which the speed of the motor may be regulated and the wire 12 includes a switch 14 for controlling the feed of the current tothe motor.

Superimposed on the bracket and surrounding the hanger l is an antifriction bearing 15 on which rests a plate 16. To this-plate 16 are attached a number of metal straps 17 which extend radially outward for a distance, then downwardly in parallel relation and then inwardly so that at their lower-extremities, they form inturned feet 17, Six of such straps are shown in the drawings. They are all anchored attheir tops by attaching them tothe plate 16 and at their bottoms they are all anchored to an annular plate 20 provided at its outer periphery with an upstanding flange 21 (see Figure 1). Encircling the straps 17 ad jacent the tops of the vertical portions thereof is a hoop and a similar hoop 23 encircles the straps at the bottoms of such portions. The hoops are circular and serve to properly spare the straps annularly and at the same time serve the function of main taining proper curvature of display cards adapted to be supported on the frame which I have thus far described.

Three of these show cardsdesignated 2 1 are shown in Figure 3, although these cards are removed in the showing of Figure 1.

I To holdthe cards in place, theiivlateral edges are adapted to be introduced behind vertical strips25 which extend parallel toand' overlie every alternate one'of the straps 17, and are secured in spaced relation thereto in i any suitable way.

Thedateral edgesof cachcard are introduced behind the strips 25, while the-lower edges of eachcard restonthe plate 20 inwardly of the flange 21. I11 practice, the cards 24 e arepreferably of translucent material, so that they may be interiorly illumi nated: by i'neans-oflamps 26' which are suppoited on the; bracket 27 clamped betwmar the nut 8 and the stirrup 2, as clearly shown in Figure 1.

Current may: be fedto the lamps in any suitable way not shown.

are the lower ends of three upstanding chair nel bars 27', the upper ends of which are bent inwardly at an angle and are secured to aplate 28 which loosely surrounds the hanger 1. cover plate'29 rests on top of the bais27 andis preferably of the'ornate configuration shown in Figure 2, although not'necessarily so. By constitutingthe bars 27 of channelshape, it is entirely practical to support. three-1 cards 30 in the-manner shown in- Figure 2, wherein it will'be noted that. the lateral edges of each: card en age with the corresponding channel bar 2 in volvable frame to which rotation is adapted to be imparted by means: of a blast of air forced upwardly by the fans 6; To provide for this rotation under the impulse of such air, the" horizontal portions of the straps 17 carry blades inclined-in such manner as tocause rotation of the entire, frame when the blast of: air impinges said blades. Each Secured in accurate spaced relation aboutthe upper hoop 22' blade embodies an upwardly extending portion 31 and an downwardly extending portion and they are bent at such inclination as will produce the proper turning moment at the desired speed. I find it highlypractical. to. formthese blades as a frame and in each frame mount colored glass VVit h. this arrangement, light from the lamps 26 will illuminate the translucent advertisingcaids24 interiorly and said light will also pass upwardly through the blades 31 and: 32 andexteriorly illuminate the up per show cards 30in colors. The optical result is very striking since themovement with the color cannot pass unobserved.

The invention may be used in any environment purely for display, but in one of its preferred: practical forms, the stirrup iszprovidedat its bottom with athook or eye-34 which serves to support a scale 35; When the'device is in operation, thefan 7 will direct a downward blast of air overthe-scale and serve to keep the flies off the same.- This feature of the invention is particularly uso-- ful in butcher shops, delioatessenshops and. the like.

The invention is not, however, limited 'to use in combination with a scale, but any suitableartiele or apparatusmay be hungtherefrom in place of the scale.

I wish to point out particularly that the advertising matters on the'upper port-ionot the revolvin frame are externally illuminated while eshow cardsat the lower portion-oftheframe are internally. illuminated. It should also benoted that the two fans direct blasts of air in opposite directions. This is the preferred form ofthe invention, butit'is within the purview of the invention to eliminate the fan-7i The drawingsshow' the invention in the preferred practical form, but it isto be understood as fully commensurate with the appended claims.-

I have shownjin the drawin' two fans 6 and? one of: which is right ended and the other of which is left'handed, so that: when the fans are: simultaneously operated,

a blast of air will be driven inam upward direction and another blast; of'air will: be driven ina downward direction. I- haw; also explained that the lower-fan 7 may, if desired, be omitted. Itis also within the purview of this invention to dispense with the fan? andwith the partitionl8 andthe skirts 9 and 10and tomake the pitch of the fan 6 of such directionthat instead of forcing a blast ofair' upwardly. through the vanes or blades 31 and'32, this draft of air may be forced downwardly, so that the rapid intake'ofair to-the fanthrough the blades or vanes will impart rotation to the frame and such draft will be directed downwardly from the fan over the scale. Manifest'ly, this slight change in operation may result I have referredto the speed of rotation of the frame as being governedby the speed of the motor which is controlled by av suitable rheostat. I n1ay,in practice, however, dispense with this rheostat, since the speed of rotation of the frame depends'jiipon the )itch of the blades or vanes 31 and 32. bince these vanes are more or less pliable, they may be manually adjusted by bending them slightly in one direction or the other to vary their pitch and in this way, the speed of operation of the frame may be changed and determined as may be desirable.

Having thus fully described the invention, what I claim as new and desire to secure by Letters Patent is:

1. In an assembly of the character described, a frame mounted to rotate and embodying a plurality of blades, a motor driven fan positioned to force a blast of air against said blades in a direction parallel to the axis of rotation of said frame to revolve the frame, a source of illumination within said frame, translucent advertising cards carried by the frame and adapted to be interiorly illuminated from the source of illumination, and additional advertising cards carried by saidframe and adapted to be illuminated exteriorly from said source of illumination.

2. In an assembly of the character described, a frame mounted to rotate, translucent advertising cards carried by aportion of said frame and forming an inclosure, illuminating means positioned within said inclosure for illuminating said cards interiorly, additionaladvertising cards carried by another portion of the frame and adapted to be exteriorly illuminated by said illuminating means, a plurality of colored translucent vanes mounted on the frame and positioned between the illuminating means and said additional cards to effect a coloring of the light rays which impinge said cards, and a motor driven fan for directing a blast of air against said blades for the purpose of revolving the frame.

3. In an assembly of the character described, a frame mounted to rotate, translucent advertising cards carried by a portion of said frame and forming an inclosure, il-

luminating means positioned within said inclosure for illuminating said cards interiorly, additional advertising cards carried by another portion of the frame and adapted to be exteriorly illuminated by said illuminating. means, a plurality of colored tran lucent vanes mounted on the frame and positioned between the illuminating means and said additional cards to effect a coloring of the light rays which impinge said cards, and

a motor driven fan for directing a blast of air agamst said blades for the purpose of closure. a r a i 4. In an assembly of the character described, a hanger hxed against rotat on, a

motor supported, by the hanger, a frame supported by the hanger for free rotation thereon, a plurality of vanes carried b the frame, a fan operated by the motor to irect a blast of air against the blades to rotate the frame, advertising cards carried by the frame, means for illuminating the said cards, a scale supported by the hanger, and i an additional fan also operated by the motor to direct a blast of air upon the scales.

5. In an assembly of the character described, a hanger supported against rotation,

a stirrup suspended on the hanger, a motor carried by the stirrup and having a fan operable by said motor, asource of illumination carried by the hanger within the frame,

a series of vanes positioned in the path of a the blast of air from the fan for causing rotation in the frame, advertising matter carried by the frame to be interiorly illuminated from the source of illumination, and additional advertising matter carried by the frame and adapted to be illuminated exteriorly from the source of illumination.

6. In an assembly of the character described, a hanger mounted against rotation, a stirrup supported by the hanger, a motor carried by the stirrup, a pair of fans of opposite pitch operable by the motor, and a scale supported by the hanger in combination with a frame mounted to rotate on the hanger and having translucent blades positioned in the path of vair from one of the fans to impart rotation to the frame, a source of illumination carried by the hanger,

advertising matter also carried on the frame.

and adapted to be illuminated from the source of illumination.

7. In an assembly of the character described, a supporting member, a frame mounted on the supporting member for rotation, a plurality of advertising cards carried by the frame, means for illuminating said cards a plurality of vanes mounted on said frame, and a motor driven fan also carried by said supporting member for directing a blast of air against the blades to 1'0- tatethe frame.

8. In an assembly of the character described, a frame mounted to rotate on a vertiead axis and having a plurality of vanes,

advertising cards carried by the frame, means for illuminating said cards, a motor driven fan mounted to operate coaxially with the frame for directing a blast of air against the vanes to rotate the frame, and a support on which both the frame and fan are mounted in superimposed relation.

revolving the frame, said fan being positioned within and concealed by the said 111- i forthe purpose of imparting rotationto said member, said member being'shaped to donew fleet the bloat of air laterally ancli to tlistribute it in a lateral direction whereby circulation of air isset up laterally of the (lo-- vice and in the vicinity thereof.

In testimony whereof I have signed the foregoing specification.

JOHN W. ASHWORTH 

